Brands

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Brands

October 5, 2010 0

MIPCOM daily News: (RED) raises awareness by making anti-AIDS film freely available

The Lazarus Effect, a 30-minute documentary produced with HBO Documentary Films, records the extraordinary life-restoring effects of antiretroviral drugs (ARVs)…

Brands

October 5, 2010 0

Interview: Ogilvy Entertainment president Doug Scott talks branded entertainment

As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how branded entertainment is evolving, in…

Animation

October 4, 2010 0

MIPCOM News: MIPJunior Licensing Challenge’s proud winners

Cops and robots show Robocar Poli combines three obsessions of its target audience of three- to five-year-old boys –robots, cars…

Brands

October 3, 2010 0

Case studies: The New Content Creators | MIPJunior 2010

Part 1: “Creating a Family Brand” Kristen Van Cott discusses how consumer products companies are expanding into branded entertainment and…

Animation

September 28, 2010 3

MIPCOM Teaser: Everything I Can’t Wait to Experience at MIPCOM

Given the chance to descend on the indulgent city of Cannes, few would refuse. There’s plenty to look forward to,…

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