This week, product placement becomes a reality for UK producers and audiences. After years of lobbying, (UK TV watchdog) Ofcom…
Browsing: Brands
![MIPCOM Wrap-Up: Hybrids, Coprods & Branded Entertainment get real](https://mipblog.com/wp-content/uploads/2010/10/MIPCOMnight490-351x185.jpg)
Another MIPCOM at Cannes is over, and now we’re at the “reflection” part. What stuck out: Emphasis on a hybrid…
![Branded Entertainment Summit wrap liveblog: Hear from the Thought Leaders](https://mipblog.com/wp-content/uploads/2010/10/Screen-shot-2010-10-05-at-18.20.37-351x185.png)
There was more knowledge in this session than could be tapped in an hour, even with help guiding discussion to…
![MIPCOM daily News: (RED) raises awareness by making anti-AIDS film freely available](https://mipblog.com/wp-content/uploads/2010/10/Concillia-Comp1-351x185.jpg)
The Lazarus Effect, a 30-minute documentary produced with HBO Documentary Films, records the extraordinary life-restoring effects of antiretroviral drugs (ARVs)…
![Interview: Ogilvy Entertainment president Doug Scott talks branded entertainment](https://mipblog.com/wp-content/uploads/2010/10/DougScott490250-351x185.jpg)
As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how branded entertainment is evolving, in…
![MIPCOM News: MIPJunior Licensing Challenge’s proud winners](https://mipblog.com/wp-content/uploads/2010/10/Licensing-Challenge-Winners-2010-351x185.jpg)
Cops and robots show Robocar Poli combines three obsessions of its target audience of three- to five-year-old boys –robots, cars…
![Case studies: The New Content Creators | MIPJunior 2010](https://mipblog.com/wp-content/uploads/2010/10/contentcreators-351x185.jpg)
Part 1: “Creating a Family Brand” Kristen Van Cott discusses how consumer products companies are expanding into branded entertainment and…
![MIPCOM Teaser: Everything I Can’t Wait to Experience at MIPCOM Angela Natividad](https://mipblog.com/wp-content/uploads/2010/09/angela1-351x185.jpg)
Given the chance to descend on the indulgent city of Cannes, few would refuse. There’s plenty to look forward to,…