“Viewers have the ability to judge content in the first 5 seconds” – interview with Tania Gilinski
Welcome to the latest in a series of posts from selected industry influencers — producers, distributors and buyers — who’ll…
How can traditional TV remain relevant in today’s multi-channel landscape?
With digital media expanding rapidly how can traditional TV keep up with viewers changing appetites? Is a channel brand still as…
“Monetising binge viewing is a different business” – interview with NBC Entertainment’s Jeff Bader
This article is linked to TV Viewing: The New Dynamic – an exclusive white paper prepared for MIP Markets by…
How Easter Eggs can delight your shows’ biggest fans
One of Veep’s recent episodes saw Selina Meyer appearing on “The Tonight Show” again with Adam Scott as the late-night…
