Cops and robots show Robocar Poli combines three obsessions of its target audience of three- to five-year-old boys –robots, cars and police.

This and more in the MIPCOM daily News, online here soon!!

In an emotional acceptance speech, Lee Jun-woo, senior manager of ROI Visual, said Robocar Poli was inspired by its producer’s two sons. Her prize includes mentoring from members of the jury, plus a booth at the Licensing International Expo in Las Vegas in June 2011.

“RoboCar Poli was judged to have the most potential for an extendable merchandising programme,” said jury president Holly Stein, who is vice-president, licensing acquisitions, at Mattel.

The other five finalists – chosen from more than 80 entrants – were: 1001 Nights from Canada’s Big BadBoo; Canimals from Aardman Animation, BRB Internacional – Screen 21 and Voozclub (UK/Spain/Korea); Dibidogs from FutureCode (Finland); Earth To Luna from TV PinGuim (Brazil); and Melody Street from Melody Street (US).

Serving on the jury were: Marathon Media’s Patricia de Wilde; Jennifer Lawlor from Nickelodeon Consumer Products International; Maura Regan of Sesame Workshop; Mary Carmen Rotter, Televisa International; and Sandra Sheppard of WNET.ORG/ Thirteen.

KOCCA – the Korea Creative Content Agency – sponsored the networking session that followed the event.

Photo: Jurors and finalists of the MIPJunior Licensing Challenge with winner Lee Jun-woo (front row, centre right)

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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