The more things change, the more they remain the same, according to the Branded Content Marketing Association (BCMA): in spite of today’s new technologies and business models, marketing has remained the same, and so have its challenges.

This exclusive report has been created to give an insight into the future of the digital video content market and how it will rapidly evolve and grow.

By 2019, branded content should be at heart of every campaign, driven by the inexorable growth of digital technologies and social media. BCMA explains that this will result in a continued rapid growth of digital and social video content.


Highlights of the white paper include:

– A definition of branded content marketing, and an analysis of its “3 Circles”

– The implications of digital content on communication, as seen by a client and an agency

– A forecast of what agencies will look like and what their marketplace will be in the future

– The rise of authentic, entertaining and engaging storytelling


Download this exclusive whitepaper here (email required)


This report was written by Andrew Canter, CEO of the Branded Content Marketing Association (BCMA), the global trade body for branded content. He will be present at MIPTV; be sure to meet him there! 

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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