MIPBlog caught up with magician Troy at MIPCOM today, with Danny Fenton, CEO of production company Zig Zag Productions. Troy, here to promote his new six-part series, as well as a forthcoming magic-focused YouTube channel in partnership with Zig Zag, treated us to a classic — yet nonetheless impressive! — magic trick 🙂

“Comedy was the new rock and roll, so magic is the new comedy,” said Fenton; hence the idea of a new YouTube channel, whose aim is to “tap into the new magic wave.” Not however, old-fashioned magic à la Paul Daniels; rather “street magic”, or something that “blows away clichés” about the discipline, as Troy puts it.

Due to be launched late October, the All Time Magic YouTube channel will see Zig Zag produce around 30 minutes of new content every week, of magicians like Troy (whom you can follow on Twitter here).


More magic from MIPCOM & MIPJunior: full conference videos, right here!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

Leave A Reply