In this exclusive whitepaper, the Branded Content Marketing Association (BCMA) explores the exact meaning of branded content and its numerous variants.
This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.
Download this exclusive whitepaper here (email required)
This report was written by Andrew Canter, CEO of the Branded Content Marketing Association (BCMA), the global trade body for branded content. The BCMA is a partner of the Brand of the Year Award, to be presented at MIPTV April 10. More here…