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For the head of digital and brand content at world-leading ad agency Ogilvy & Mather, “the content and TV industries are key to the strategies of our brands in the next few years.” Speaking at MIPCube 2012, he added that current disruption in the sector is a great opportunity for producers and content companies “to lead the game.”


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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