Entitled “The Buyers’ Summit: Leading international buyers reveal their programming strategies”, the panel assembled a star cast: Sabine Holzer, Terra Mater Factual Studios; Elvira Lind, Spiegel TV; Mikael Österby, Sveriges Television; Charles Schuerhoff, PBS International; and Laurent Sicouri, Canal + Group Documentary Channels. Edwina Thring, of Wild Thring Media, moderated.


Österby began with an example of the sort of production Sveriges Television goes for:


Terra Mater Factual Studios’ Sabine Holzer then gave producers a few pitching pointers:


What does PBS want to buy? Schuerhoff’s example was King of Hollywood, a documentary about David Geffen, a “very giftedly undiplomatic” man!


Sicouri then presented Planet+, Canal+’s new youth-skewed factual channel, which he described as:


…as such, said Sicouri, “dramatisation through storytelling and editing is very important” for Canal+’s planet channels.


Watch this full session in video here!

Thanks to Paris Dauphine University’s Blog226 for the above tweets: be sure to follow them in Cannes over the next few days!

Photo © D’Halloy, Image & Co

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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