Lang explained why digital developments such as cloud content, streaming and mobile engagement are so important for the industry’s present and future. He noted Netflix’s Ted Sarandos as someone who “values content, and pays us pretty well for our content. And so having that is much different from 3 or 4 years ago, when people were talking about replacing (digital) pennies for dollars. It’s still early stages,” he admitted; “but (digital) is going to be incredibly robust for content owners.”



For his part, the chief content officer of the trailblazing film & TV streaming service said “I see Netflix as like the entertainment industry: at a crossroads of what we were, are and are going to be.” He notably cited the company’s decision to split its streaming and DVD-by-mail business – on which it has since backtracked somewhat – as strategic; as Netflix is “our global streaming video brand”, whereas the DVD business is US-only.


And as a reminder, here’s Lang and Sarandos’ outstanding MIPCOM keynote: one of our last market’s most-viewed videos, with reason!



About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

1 Comment

Leave A Reply