Lang explained why digital developments such as cloud content, streaming and mobile engagement are so important for the industry’s present and future. He noted Netflix’s Ted Sarandos as someone who « values content, and pays us pretty well for our content. And so having that is much different from 3 or 4 years ago, when people were talking about replacing (digital) pennies for dollars. It’s still early stages, » he admitted; « but (digital) is going to be incredibly robust for content owners. »
For his part, the chief content officer of the trailblazing film & TV streaming service said « I see Netflix as like the entertainment industry: at a crossroads of what we were, are and are going to be. » He notably cited the company’s decision to split its streaming and DVD-by-mail business – on which it has since backtracked somewhat – as strategic; as Netflix is « our global streaming video brand », whereas the DVD business is US-only.
And as a reminder, here’s Lang and Sarandos’ outstanding MIPCOM keynote: one of our last market’s most-viewed videos, with reason![youtube]Ua6jw-0nvd0[/youtube]