It’s a buyers’ market, so what do they want? Learn what buyers want and identify acquisition trends worldwide for 2011 and beyond.
Linda Kahn, President, Linda Kahn Media LLC
Kay Benbow, Controller, CBeebies, BBC
Julien Borde, Head of Children and Youth Programs, France Télévisions
Nicole Keeb, Head of International Coproductions and Acquisitions, Channel ZDF
David Levine, Vice President Worldwide Programming Strategy, Acquisitions & Co-Productions, Disney Channels Worldwide
Oliver Schablitzki, Vice President, Nickelodeon Germany

& our report from the MIPCOM daily News (also available online here):

Julien Borde, head of children and youth programmes at France Televisions, is obsessed with hybrid formats. Speaking at the MIPJunior Buyers’ Summit on Saturday, he said that mixing live action and animation, or animation and documentary, works for older viewers. “Kids switch to live action as they get older,” he explained. “Hybrid formats can help us keep them.”

Borde is also looking for evergreen animation, live action for tweens, animated movies for Wednesday mornings, upper pre-school shows, and animated series for six- to eight-year-olds.

“We’re looking for strong live action,” said Nicole Keeb, head of international co-productions and acquisitions, Channel ZDF. “Our focus used to be animation, but with the success of H2O, Dance Academy and Elephant Princess, we’re increasingly looking for live action.”

Oliver Schablitzki, vice-president, Nickelodeon Germany, wanted live action too. “I’m looking for groundbreaking live-action shows that are truly innovative. They could be soaps or telenovelas. And I wouldn’t rule out drama.”

“For us, the Holy Grail is animated comedy like Phineas & Ferb,” said David Levine, vice-president worldwide programming strategy, acquisitions & co-productions, Disney Channels Worldwide.

Disney is rebranding Playhouse Disney as Disney Junior, and extending the channel’s target age group to include seven-year-olds. “Disney Junior will be ‘pre-school plus’,” said Levine. “Interactivity and education will be part of the storytelling.”

“CBeebies is looking for stand-out projects with great content, great ideas, and real passion,” said Kay Benbow, controller, CBeebies. “We’re looking for live-action pre-school shows. And you see a lot of children in our shows because we want children to see themselves on screen.”

The session was moderated by Linda Kahn, president, Linda Kahn Media.

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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