Rainbow has walked away from MIPJunior this year with two of its children’s programmes in the top five most-screened properties at the event. Combining live-action and Klimt-inspired animation, Mia And Me (co-produced by Lucky Punch, Rainbow and March Entertainment, with German broadcaster ZDF) was buyers’ most requested show, while Gon was fourth most requested.

“Our shows are successful because we care about our target audience and carefully consider what kids today want to watch,” Rainbow’s CEO, Iginio Straffi said (pictured here with Winx Club’s Bloom). “Rainbow brings consistently good ratings for broadcasters who now trust that we are going to deliver quality content.”

The largest animation studio in Europe signed a pre-MIPCOM global partnership deal with Nickelodeon to co-develop and co-produce seasons five and six of the Winx Club, an animated fantasy series featuring fairies. Nickelodeon also acquired the Winx Club TV rights for the US and the pay-TV rights for Latin America, Canada, United Kingdom, Australia, New Zealand and Benelux.

“This is a very significant deal as Nickelodeon usually produces everything in-house,” Straffi added. “We have yet to break into the US with the Winx Club brand but I feel confident in our partnership with Nickelodeon as they have great penetration in that market.”

This and more in the MIPCOM daily News, online here!

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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