In recent years, the global streaming industry has witnessed a remarkable boom, transforming the way audiences consume content. However, 2023 brought about disruptions due to strikes, raising concerns regarding the financial model of streaming. Amidst this, the ability to access diverse content, once hindered by restrictive distribution deals, has now been exponentially expanded through streaming, unlocking a myriad of entertainment vistas for audiences worldwide. At the heart of analyzing this global transformation is Parrot Analytics, employing behavioral economics and the world’s only global entertainment analytics system to dissect today’s digital attention economy.

The MIP Cancun 2023 whitepaper by Parrot Analytics encapsulates the shifting paradigms and sheds light on audience dynamics in Latin America, Spain, and the US Hispanic markets. The company’s comprehensive examination unveils a spectrum of audience preferences across various platforms and networks, spotlighting emergent genre trends, whitespace opportunities, and the top shows commanding viewer attention.

The whitepaper’s dive into specific markets reveals distinct content inclinations: Argentina, for instance, exhibits a pronounced demand for comedy series, the largest within the Latin American belt. Brazil’s scene is dominated by TV Globo shows, eclipsing even Netflix in demand share. Chile shows a penchant for the variety genre, particularly talk shows, while Colombia‘s audience is captivated by soap operas, marking the highest demand among subgenres in the report. Mexico‘s demand landscape is significantly shaped by shows from Las Estrellas, which overshadows other platforms and channels in viewer preference. Spain has emerged as the hub for drama aficionados, with thrillers soaring in demand. Finally, in the US Hispanic market, Netflix is leading the charge in demand for on-platform Spanish language series, closely trailed by Peacock, benefiting from its extensive Telemundo content.

By weaving together these market-specific insights with overarching OTT and talent demand trends, the whitepaper furnishes a rich tapestry of the region’s top content, aiding stakeholders in strategic decision-making amidst a rapidly evolving streaming ecosystem. The blend of broad trends with granular market analysis encapsulated in the whitepaper serves as a formidable resource for stakeholders navigating through the streaming frontier in Latin America and Spain.

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About Author

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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