What if I told you I’d seen the future? The future for content, both in terms of what consumers want to watch, and how they want to watch it? What if I said that Over-the-Top (OTT) subscription services like Netflix and some of the more advanced pay TV operators are already successfully addressing this future? What if I said I could tell you how to do the same? Would you want to know more? I bet you would.

Here are a few facts: There is a new type of younger TV viewer who, far from dismissing television, wants to engage with it on all sorts of new levels. This consumer segment loves content and wants to watch it on lots of screens. We call them the Content Connoisseurs.

Netflix and other subscription video on-demand (SVOD) providers already know all about these consumers: almost half of all SVOD customers fall into this single consumer segment. They buy traditional pay TV too, and premium channels like HBO, but their behaviour suggests that, unless content producers and TV distributors move to create the right mix of content and services, they will quickly look elsewhere for their entertainment.

In the white paper Capturing and Keeping the new TV consumer, we take a look at some of these behaviours, examine the video apps and devices that Content Connoisseurs favour, and look at their TV and content preferences. We’ll tell you what type of content will engage them, how to deliver it, and how to put together a service bundle that will keep them coming back for more. So, for a glimpse into the future of TV, download the white paper now.

About Author

Guy Bisson is Research Director of Ampere Analysis, a new breed of analyst firm deploying multiple research methodologies to forecast and quantify the global TV business. Based in London, Ampere provides comprehensive, worldwide market and industry data, consumer research and detailed content analytics.

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