For a number of years, Netflix has been the flagstaff name in streaming. Beginning as a company roughly fifteen years ago, Netflix has proven an adaptive force in its ability to harness shifting viewer preferences and rapidly advancing mobile technologies. Dumping the traditional one-week-one-episode standard, Netflix almost always provides all episodes of a season in bulk, giving viewers full and immediate access upon release. Recent figures estimate that 61% of users engage in binge-watching, with the average Netflix user watching 93 minutes of content per day.

Yet, even with all its achievements, Netflix faces increased competition. Netflix holds a steady third of all downstream traffic online and roughly 50% of the streaming market, but with new competitors and new original series bubbling to the market surface, these numbers could begin to fall. Between an increasingly crowded market, contentoriented competitors and new ways to watch, the industry giant is beginning to feel the heat.


This white paper includes key facts on Netflix competitors, such as:


– Launch: September 2007

– More than 50m subscribers to Amazon Prime

– No (separate) revenue data available; but Amazon is due to spend $3bn on its video service in 2015 (vs. $1.3bn last year)

– Key shows: Alpha House, Bosch, Transparent



– Launch: March 12, 2008

– Revenue in 2013: $1bn

– 9m subscribers

– Key shows: East Lost High, Deadbeat, Difficult People



– Launch: April 7, 2015

– HBO’s overall revenue in 2014: $5.4bn

– Estimates based on iPhone and iPad app rankings suggest 1 million users signed up for HBO Now’s free trial; a MoffettNathanson study estimates between 970,000 and 1.9 million subscribers, based on Apple iOS app usage figures

– Key shows: Game of Thrones, True Detective, Girls.


Click here to download this White Paper and find out all about Netflix’s competitors!


About Author

Assistant community manager for MAPIC and MIPIM events, and for MIPCOM/MIPTV & Midem (music industry), Caroline is passionate about digital and social media.

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