Standing out on social media before, during and after MIPTV and MIPCOM is quickly becoming a fine art for many producers, distributors and broadcasters. If you’re haven’t followed the trend yet, this may be the right time to jump in!

To get you started, this deck suggests three different engagement levels — from basic to advanced — of strategies deployed by MIP Markets’ most social clients, including ITV Studios, All3media, Red Touch Media & Canada Media Fund.


Tips include:

– Bring value — be it with funny, informative or surprising content — and people will engage!

– Communicate account names on all marketing collateral (print, slides, etc.)

– Be creative: create a gif tumblr with your show’s images, as for Schitt’s Creek (top photo, inspired by pioneer The MIP Experience); or survey MIP-goers on the theme of your latest show? (cf. All3media’s “Are you normal?” campaign)

– Go big! For example, why not equip nearly 50 MIP-goers with smartphones to chronicle their #secretlifeofmipcom?


More in the full presentation, embedded above; or you can download it here (no email required).


Feel free to contact MIP Markets’ social media team, via Twitter or Facebook, for more tips on how to stand out online next market!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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