Rich content, strong brands, social strategies and companion screens have been shaping creativity and restructuring television consumption throughout the world in 2012. This multiple TV experience, combined with a busy year for news and events, allowed television to continue its growth as confirmed by the 20th annual One Television Year in the World overview of TV consumption and audiovisual landscapes, covering 106 territories.
Highlights of this white paper include:
– 37% of Brazilians and 36% of Chinese viewers watch television while surfing on a social network
– 80% of smartphone users in the UK use their mobiles in front of the television
– Average viewing of the Olympic Games increased from 4h19 (TV only) to 8h29 (TV, PC, smartphone & tablet) per day
– Oriental telenovelas are expanding in North Africa and Eastern Europe
– Reality TV shows represent 41% of the most watched programmes in the world
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.