“Audiences are passive bodies of people. Users are active. We believe creation using design is incredibly important, and that making differentiation between audiences and users is the most important thing.”

Paul Bennun, CCO, Somethin’ Else


On April 7, 2013, 150 TV and content executives, including digital strategists from broadcasting, production and distribution companies, as well as a new wave of online content creators and technology companies, gathered at the Majestic Hotel in Cannes, ahead of MIPTV 2013. Their mission: to redefine the future of TV, no less!

Top executives from All3Media, BBC Worldwide, Adobe, BSkyB, Canal+, Red Bull Media House, Viacom International Media Networks, ZDF and many more tackled the following topics:

Creating for an audience of users
Engaging an audience of users
Monetising an audience of users


Find out what they said in the full document, below. And feel free to share!


This report was produced by MIPCube PLUS’ knowledge partner Accenture, with the help of Paris Dauphine’s Blog 226 team. You can also read MIPBlog’s MIPCube PLUS liveblog reports here.

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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