The growing number of channels and platforms combined with the multiplication of screens and digital activities, means the competition has never been so strong for TV broadcasters, or the hunger for content so intense.
Therefore, networks have to find the right compromise: retaining their audience and conquering new viewers, while renewing their offer in order to stand out among competitors.
Using strong brands, mixing up genres and exploring themes that go off the beaten track appear to be the winning formulae.
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Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.
NOTA (New On The Air) www.e-nota.com detects all new TV and Web shows falling in Entertainment, Fiction and Factual genres in about 30 key territories.