MIPBlog spoke to Ryan Jamboretz, MD of international for Videology, after his MIPCube Talks session today. His company helps both advertisers and content producers optimise the advertising revenue yield of their content.
“Television content is looking for a way to migrate onto multiple devices,” said Jamboretz. The good news? “The rules that have defined what MIPTV and MIPCOM-goers for the past 50 years know about, are starting to define how content is monetised in the digital world.”