MIPBlog spoke to rock & TV star Gene Simmons – he of KISS fame! – about Busted, his new eOne prank show. It’s inspired by his rockstar career, naturally.

When you’re on tour, you get bored,” he said. “And when you get bored, pranks happen“, he teased, before telling one tale of a poor roadie who got his birthday cake laced with laxatives… Rock n roll!


More on Busted here… & read our liveblog of Simmons’ MIPTV conference with eOne’s Darren Throop here.

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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