Larry Schwarz (Larry Schwarz and his Band), Jukka Hilden (Rabbit Films) and Jason Mitchell (The Connected Set) are all producers with a difference: they think online first, TV second. They’ve been tweeting and blogging about their work in the run-up to MIPTV, and we grabbed them for a quick chat about what they’re up to here in Cannes. Be sure to say hello if you spot them around town!

Then check out their excellent MIPBlog posts here!

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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