Real Husbands Of Hollywood features famous actors playing themselves in a spoof take on the reality television genre in which creator and star Hart finds himself in a series of farcical comic situations.
Also featuring Boris Kodjoe, Duane Martin and Nick Cannon, the show recently aired in the US on BET, a cable network owned by Viacom, and is now being offered to the market for international syndication.
“I call it the realest fakest reality show around,” Hart explained. “It’s based around real actors’ lives and experiences which we’ve embellished for the show’.
He said that a key target for syndication was the UK market, which was hungry for such shows, and had the advantage of a shared language.
Hart said MIPTV was a crucial event on the world stage for promoting content.
“Those who don’t understand it have no idea about the magnitude of this event,” he said. “MIPTV can do so many things for you and your product. If you don’t come here there’s a wall in front of you.”
Caroline Beaton, Viacom International’s senior vice-president international program sales, said: “The reason Kevin is here is that his show is the number one US rated cable sitcom for 18-to 49-year-olds. From a Viacom perspective we have always sold programming from BET and this show is a good way to dispel the myth that BET is a niche programme maker.”