There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. These initiatives are launched in order to create more significant and effective ways for the audiences to engage with the programme and channel’s brands, both on-air and online.
In this exclusive white paper, VAST MEDIA has selected 15 digital TV brand extensions created by broadcasters to illustrate groundbreaking initiatives and innovational digital practices.
Click here to download this exclusive white paper (email required)
VAST MEDIA is a Berlin-based company specialised in providing competitive market analysis in Social TV.