TribalNova‘s iLearnWith is an educational iPad app. Developed with learning experts, it focuses on letters and phonics, to accompany 3-6 year olds’ first reading steps. It also recommends activites to children, based on their past in-game achievements.


mobovivo offers a platform for entertainment apps, called PREVIIW. It enables broadcasters and producers to seamlessly combine the active engagement of social media with the more passive experience of traditional TV viewing, allowing audiences to interact with TV shows using the web, mobile apps, iPads, and Smart TVs.
Herd is a mobile application and community platform created for location-based music discovery and social connectivity. Herd streams geo-tagged, GPS-enabled music files to a community which can then share songs based on location. It provides a revolutionary user experience that lets artists and labels reconnect with an audience that has the power to virally spread their music.


All of the above projects were supported by The Canada Media Fund (CMF/FMC). They have joined forces with Telefilm Canada to bring you MIPCOM’s Canada Country of Honour programme. Find out more about Canada at MIPCOM here.


About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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