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MIPBlog spoke to Dagan Cohen, the founder of Upload Cinema, a Dutch initiative whereby the best YouTube videos on a given theme – say, cats – are crowdsourced and curated, then shown in a movie theatre to hundreds of fans. The idea, Cohen explains, is to make the usually-solitary practice of watching online video more social and fun.

Upload Cinema is based in Holland, but is rapidly branching out to other countries as we speak.


uploadcinema.nl

Interview shot at The Next Web Conference, April 2012


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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