The last decade has seen a greater evolution in the way we consume content than had been seen over the 50 previous years. Beyond cartoons, kids are spoilt for choice when it comes to content with sports, entertainment and scripted all vying for their attention. Their choice increasingly turns to live action programming drawing cross generational audience of kids and parents.
Don’t miss the MIPTV session where this white paper’s trends & more will be discussed, by Mediametrie’s Amandine Cassi & FremantleMedia’s Bob Higgins. “Live Action! Must-see TV for Kids” takes place Sunday, April 1, from 14.30.