The last decade has seen a greater evolution in the way we consume content than had been seen over the 50 previous years. Beyond cartoons, kids are spoilt for choice when it comes to content with sports, entertainment and scripted all vying for their attention. Their choice increasingly turns to live action programming drawing cross generational audience of kids and parents.


Click here to download this exclusive white paper, brought to you by
EurodataTV Worldwide / Médiamétrie


Don’t miss the MIPTV session where this white paper’s trends & more will be discussed, by Mediametrie’s Amandine Cassi & FremantleMedia’s Bob Higgins. “Live Action! Must-see TV for Kids” takes place Sunday, April 1, from 14.30. 


About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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