TV has come a long way in the past 80 years: and the rate of evolution has accelerated so quickly since the 1990s, that even the term “watching TV” has become almost irrelevant: 284 million people, or nearly 50% of US viewers, don’t watch TV on the television, but on the internet, via timeshifting, or on their mobile phones.

The infographic’s other Nielsen & insights include:

60% of people who multitask whilst watching TV do so on social media

41% of consumers own an HD and/or 3D TV, and 46% intend to purchase one

$800m was spent on social games like Farmville in 2012.

This and more in this exclusive infographic, which you can consult in full below, and in full size here: the perfect way to get ready for an action-packed MIPCube! (more info & registration details here). Hurrah!

Infographic design by Lorena Guerra,

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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  1. Pingback: Infographic: 50% of TV isn’t watched on TV – MIP Blog « Things I grab, motley collection

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