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Sony, Sky, BBC Worldwide, ESPN and many more all took part in a day full of insightful 3D panels October 3 at MIPCOM, discussing 3D’s implications and prospects for broadcats, production, cinema, sports and advertising. Sony also demoed one of the world’s most advanced 3D cameras. Though we can’t show you that demo here – MIPBlog has yet to be in 3D! – Dave Cowlishaw of Sony Europe explains how it works at the beginning of the “New Cinema Content” panel.

So here’s a whole day of conferences condensed into just one hour, for your viewing pleasure! Click on timecodes to jump straight to that panel on YouTube.

 

INTRODUCTION & KEYNOTE
Akira Shimazu, Senior General Manager 3D & BD Project Management Division, Sony Corporation, Japan
Moderator (of this and next two sessions): Chris Forrester, Contributing Editor, Advanced-Television.com, UK

05:38 3D BROADCAST
Speakers:
John Cassy, Director Sky 3D, British Sky Broadcasting,UK
Cosetta Lagani, Head of Sky 3D, Sky Italia Srl, Italy
Hiroaki Nakashima, Producer, Programming & News Headquarters, Program Department, Fuji Satellite Broadcasting Inc., Japan
Mark Ringwald, Director, Scheduling & Acquisitions, 3net, USAM

17:31 3D PRODUCTION
Speakers:
Chris Cookson, President, Technologies, Sony Pictures Entertainment, USA
Graham Howe, Cameraman, Stereographer, Cameraman-online Ltd, UK
Stéphane Millière, President, Gedeon Programmes, France
Jo Sermon, Director of Content Strategy, BBC Worldwide, U

29:33 3D SPORTS
Moderator: Jonathan Tustain, Journalist, 3D Focus Ltd, UK
Speakers:
Bryan Burns, Vice President, ESPN, Inc., USA
David Bush, Marketing Director, Sony Professional Solutions Europe, Sony Europe Ltd, UK

36:29 3D NEW CINEMA CONTENT
Moderator: Jonathan Tustain, Journalist, 3D Focus Ltd, UK
Speakers:
Dave Cowlishaw , Head of European Business Development, Sony Europe Ltd, UK
Austin Shaw, Co-founder, Omniverse Vision Limited, UK
Marlene Songin, Vice President, Cinema EMEA, RealD, Inc., USA

48:16 3D ADVERTISING
Moderator: Chris Forrester, Contributing Editor, Advanced-Television.com, UK
Speakers:
Markus Aha, CEO, Aha International Media GmbH, Germany
Matthew Bristowe, Head of Production, Stereo 3D, Prime Focus Film, UK
Ruth Cartwright, Broadcast Account Director, Head of VoD, Maxus Global, UK

 


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.