Television is setting new records across the world. These performances are driven by the development of digital equipment and by innovative content which break down boundaries between countries, genres and platforms.

The mix of live TV and interactivity offers viewers a more social and engaging experience, and thus reinforces the power of television.

Content has to free itself from boundaries to conquer new territories: geographical territories, with contents both local and universal; technical territories, with multiplatform contents;  typological territories, with the creation of new genres.

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About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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