MTV Networks International (MTVNI) has acquired the television and digital media rights to the multi award-winning animated kids property Kikoriki (photo) from Russian multimedia organisation Riki Group.

Targeted at three- to eight-year-old kids, Kikoriki (76 x 6.5 mins, also known as Smeshariki in Russia) follows a group of characters whose world is full of adventures. Available in the MTVNI portfolio at MIPTV, the distributor is seeking sales across Central and Eastern Europe (excluding Russia), the Middle East, Africa and the Asia Pacific region (excluding Greater China).

MTVNI has also acquired rights to broadcast Kikoriki on Nickelodeon TV platforms in Russia and CIS, Central Europe and Africa from August 2011.“With its creative, kid-friendly messaging and playful characters and themes, Kikoriki is a perfect complement to our existing kids and family portfolio,” said Caroline Beaton, MTVNI’s senior vice-president of international programme sales. “We look forward to introducing Kikoriki and the amazing world of Kikorikiland to viewers and third-party broadcasters across the region very soon.”

This and more in the MIPTV Daily News, online here (email required)

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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