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And as such, naturally multiscreen. So how will consumers be kept hooked with all these different screens vying for their multitasking eyeballs? “The content better be damn good to keep people’s attention”, says Schneider.

More on the future of connected entertainment: http://www.connected-creativity.com


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About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.