Home, a feature-length documentary which uses breathtaking HD camerawork of landmarks such as the Grand Prismatic Spring (photo) to raise awareness of green issues, has been shown for free on TV and in cinemas since 2009, with the aim of reaching the greatest audience possible.

And that it has : over 400 million people around the world have seen it so far. With one notable exception of North Americans… Indeed, Bertrand’s insistence on free admission to the film has made it unscreenable in US theatres. Until now!

Bertrand — the first recipient of MIPTV’s Green World Award award in 2007 ­— has secured a week of screenings in New York city’s Village East Cinema, February 4-10.

This will be preceded January 31 by an avant-première screening at Columbia University and a VIP première February 1, at the Directors’ Guild Cinema, with special guests including Isabella Rossellini.

Furthermore, these events are timed to coincide with the United Nations Forum on Forest (UNFF)’s declaration of 2011 as the international year of the forest, February 2.

More info on www.homethemovie.org and on Home’s official Facebook page.

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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