Alex Ljung is co-founder of Soundcloud, the online music service which enables artists & labels to host music online for others to listen to, across all platforms. Soundcloud also organises Music Hack Day, where developers come together to create new music apps and services in just 24 hours’ intense hacking. He here cites the notion of participatory, or crowdsourced entertainment, as a major growth area for the future.

More on the future of connected entertainment here

Filmed at MIDEM 2011: more on our sister blog, MIDEMBlog 🙂

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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