Christian Hernandez, head of business development, EMEA, Facebook, spoke to MIPBlog about the world’s biggest social network’s growing role as a content discovery platform. He gives tips for content owners – notably TV companies – on how to make the most of Facebook, citing innovative examples from Channel 4, Endemol and the BBC. Filmed (on an iPhone!) at LeWeb 2010, Paris, 08.12.10.
As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.