Christian Hernandez, head of business development, EMEA, Facebook, spoke to MIPBlog about the world’s biggest social network’s growing role as a content discovery platform. He gives tips for content owners – notably TV companies – on how to make the most of Facebook, citing innovative examples from Channel 4, Endemol and the BBC. Filmed (on an iPhone!) at LeWeb 2010, Paris, 08.12.10.

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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