Sarah Jessica Parker was in Cannes today for the MIPCOM launch of US hit series Work of Art: The Next Great Artist. The show, which ‘SJP’ executive produces, is a 10 x 1 hour series in which fourteen budding contemporary artists compete for the honour of holdin their own exhibition at the prestigious Brooklyn Museum; plus a generous cash prize. Alison Benson, who has also worked with Jessica Parker on Pretty Matches, was also in Cannes for an exclusive screening with international buyers.

FME also announced that they have already inked a major pre-sale with Turner Broadcasting Systems Latin America, whose footprint covers nearly 50 Latin American and Caribbean countries including Brazil, Chile, Mexico, Cuba, Dominican Republic, Jamaica and more. The deal was brokered by FME’s Sheila Aguirre, SVP Sales, Latin America and Hispanic USA. Turner Broadcasting Systems Latin American will air the US series of Work of Art in early 2011.

Jessica Parker said “I’m thrilled that Work of Art now has the opportunity to expand to a global audience, with hopes that it will engage, entertain and inspire the viewer through the discovery of a new generation of international artists.”


Photo: (left to right) David Ellender, Global CEO of FremantleMedia Enterprises (FME) with Executive producers Sarah Jessica Parker and Alison Benson of Pretty Matches, and Jeff Tahler, SVP Acquisitions and Development, Americas, FME.

This and more in the MIPCOM daily News, now online!

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.

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