Simon Staffans: What can TV learn from online producers?
As online is becoming increasingly important for content creators, both as a way to tell…
Browsing: transmedia
Liveblog: Digital Kids case studies of borderless IPs
New children’s brands can spring from all angles in 2013: games, apps, YouTube, books, toys…
Simon Staffans: Where is television heading?
Where is television heading? The million-dollar question – strike that, the billion dollar question –…
Juliet Tzabar: Why putting digital first is good for kids TV
For many years now, us folk who make online interactive content connected to broadcast television…
Simon Staffans: Is the Author an Endangered Species?
Photo: What space do projects like The Cosmonaut, a Spanish film that involved thousands of…
Interview: Plug-in Media’s Juliet Tzabar: “There’s no better time to be originating content in the digital space”
Juliet Tzabar is responsible for new business and the day to day running of UK-based…
Simon Staffans: Transmedia is Dead: Long Live Transmedia!
Let me start by assuming something. I’m assuming that as you’re visiting MIPBlog, you have…
Interview: Tim Kring: TV no longer starts on TV
MIPBlog spoke to the world-renowned creator of Heroes, Touch and now The Drake Equation ahead…
Nuno Bernardo: Developing your Transmedia project needn’t be a mammoth task!
In the last couple of years, I’ve been invited to judge a few transmedia pitch…
Simon Staffans’ Transmedia Pitching 101!
Photo: The jury of last year’s MIPCube Content 360 competition. Ready to impress them? So,…
Nuno Bernardo: 5 key Transmedia challenges… or opportunities!
Why is the entertainment industry talking so much about transmedia, cross-media and multi-platform production? Extending…
Simons Staffans: One Year in Now Media
Last week I published, for the second year in a row, a wrap up of…
Simon Staffans: TV and crossmedia: It’s getting there!
After MIPCOM last October I wrote a blog post entitled “It’s getting there”. That sentence…
Interview with Orange’s Morgan Bouchet, on creating “total fiction” ALT-MINDS
For Morgan Bouchet, VP at Orange’s Transmedia Lab (below), the France-based telecom decided to invest…
Simon Staffans: The audience is your channel
Are you looking for an audience for your content? Or are you perhaps looking to…