Abigail Marks: How retailer Target made branded entertainment with built-in ROI
Photo: With Target’s Falling for You, viewers can buy cast members clothes as they watch…
Browsing: product placement
Harry Holmwood: Beware geeks bearing smartphones… the death of commercial TV?
Right now, nestling in my trouser pocket, I’ve got the most interesting thing in the…
Liveblog: Branded Entertainment Essentials: How to Get Started
Left to right: Ogilvy Entertainment president Doug Scott, Holler managing director James Kirkham, Leftfield Creative…
Branded Entertainment Summit wrap liveblog: Hear from the Thought Leaders
There was more knowledge in this session than could be tapped in an hour, even…