MIP Markets April 2017 live coverage avril 4, 2017 0 Brands wrap: When media agencies become executive producers and brands become content studios MIPTV’s « When media agencies become production powerhouses » (shown above) and « Superpanel: Turning Brands into Content Studios »…
MIP Markets April 2017 live coverage avril 4, 2017 0 PepsiCo fizzes at MIPTV: « We are truly living in transformative times » MIPTV’s Brand of the Year award went to PepsiCo this year, with its VP of…