MIP Markets April 2017 live coverage April 4, 2017 0 Brands wrap: When media agencies become executive producers and brands become content studios MIPTV’s “When media agencies become production powerhouses” (shown above) and “Superpanel: Turning Brands into Content Studios”…
MIP Markets April 2017 live coverage April 4, 2017 0 PepsiCo fizzes at MIPTV: “We are truly living in transformative times” MIPTV’s Brand of the Year award went to PepsiCo this year, with its VP of…