Abigail Marks: 5 Ways to tap into Branded Entertainment’s endless opportunities
It is absolutely incredible how much time people are finding to engage with compelling content.…
Browsing: Ogilvy
Liveblog: Best of Brands & Content Screenings
Photo: OgilvyEntertainment president Doug Scott (left), executive creative director Panos Sambrakos, Ogilvy One Worldwide. …
Interview: Frédéric Levron: TV industry is key to brands’ future
For the head of digital and brand content at world-leading ad agency Ogilvy & Mather,…
Abigail Marks: How retailer Target made branded entertainment with built-in ROI
Photo: With Target’s Falling for You, viewers can buy cast members clothes as they watch…
Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You
“In a dark place we find ourselves, and a little more knowledge lights our way”.…
Liveblog: Measuring the value of Branded Entertainment
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s…
Heineken receives Brand of the Year Award at MIPTV
Andrew Canter of the Branded Content Marketing Association (BCMA, left) and Reed MIDEM’s Anne de Kerckhove…
Liveblog: Ogilvy Branded Entertainment Lab: The Art of the Deal
Left to right: Ogilvy Entertainment president Doug Scott (moderating), Skechers Entertainment SVP and CD Kristen…
Liveblog: Ogilvy Branded Entertainment Keynote & Brand of Year Award
Ogilvy & Mather Worldwide CEO Miles Young began his keynote with a manifesto about people.…
Liveblog: MIPFormats: Branded entertainment, cross-platform & social TV
This afternoon at MIPFormats saw a series of sessions session focused on branded entertainment and…
Interview: Ogilvy Entertainment president Doug Scott talks branded entertainment
As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how…