Big Plans for Video on Demand
Success breeds success. Video on demand services are increasingly latching onto what works best to attract…
Browsing: millennials
Esports, the next big content play?
Newzoo’s Global Esports Market Report shows that esports revenues will reach $463 million this year,…
How Millennials are changing the face of Entertainment
Each month, MIPBlog partner Reportlinker sums up the key industry trends, in figures. Here’s the…
Beyond Millennials: It’s time to consider Generation Z too!
There has been a lot of talk about millennials lately, so let’s talk about Generation…
MIPTV Digital wrap: How MCNs mesmerise and monetise millennials
Catering to the millennial audience was top-of-mind at this year’s MIP Digital Fronts, as well…
Sandra Lehner: 5 reasons why transmedia still matters
The term “transmedia” has had a difficult birth as a buzzword of academic-conference panelists and…
Jonathan Harris: 5 ways to appeal to millennials online
If you were born after 1981 and are reading this, you are a Millennial –…
Jessica Klein: 7 stats that show YouTube’s power over millennials
Is YouTube winning the battle for millennials? Younger viewers have begun to consider YouTube as…
David Michel: 2015’s number one challenge for Kids TV
By now, we all know that Millennial Kids are using non-linear platforms (YouTube, SVOD, gaming…
Liveblog: Digital distribution — Understanding Millennials
Above: Viacom’s Maslow-style hierarchy of needs, showing the prevalence of TV as the primary screen…
Marketing to Millennials: Using Snapchat and Tinder to promote your TV show
In today’s increasingly fragmented media world, dozens of TV shows are trying to convince the…
Liveblog: MIP Digital Fronts: Vice, the next generation of media?
Photo: Shane Smith, CEO, Vice. This afternoon, Eddy Moretti, Vice’s chief creative officer presented the…