Sandra Lehner: 5 reasons why transmedia still matters
The term “transmedia” has had a difficult birth as a buzzword of academic-conference panelists and…
Browsing: marketing
Interview: Ruth Clarke, ITV Studios: Partnerships can make all the difference
Launching major new drama series these days is a complicated business that demands so much…
Lior Sasson: Flat Planet – A new distribution model is emerging
Three elements determine the access of content to viewers in the Pay-TV model: Marketing…
Marketing to Millennials: Using Snapchat and Tinder to promote your TV show
In today’s increasingly fragmented media world, dozens of TV shows are trying to convince the…
Daniel Ravner: Can’t social TV be more than just marketing?
Television folks in industry conferences have been bombarded with “the coming of digital” for the…