Identifying IP for the Young Adult generation
With the explosion of digital platforms and social media, the boundaries of ‘major recognition’ have…
Browsing: generation Z
When « watching television » means streaming content online; How to engage with Generation Z!
Just as we’re getting to grips with millennials, and beginning to understand the way in…
Beyond Millennials: It’s time to consider Generation Z too!
There has been a lot of talk about millennials lately, so let’s talk about Generation…
Generation #Hashtag: Harnessing the Power of Fans – Bain & Company white paper
Bain & Company’s latest global media consumer survey found that Generation #hashtag – those who,…
TV Trends Web Review: Gen Z charge persists as HBO resists
Snapchat means business. The ephemeral photo and video messaging platform even abandonded its usual ‘who…