Super Bowl 50: A Missed Social TV Ad Opportunity?
Sunday, February 7 saw the 50th American Super Bowl. The Broncos heralded victory over the…
Browsing: engagement
7bn daily views & rising: What Snapchat means for TV
Facebook, the biggest social network out there, delivers no less than 8 billion video views…
Alison Warner: Kids’ investment in content is the key to engagement
Current global content trends in kids entertainment today can usually be categorised into genres, much…
Simon Staffans: Why you should give the audience a place in your story
The holy grail in the television industry right now – or, rather, one of the…
Nuno Bernardo: Not all your fans are born equal
Even though there are broad stroke components that you can point to that describe successful…
Simon Staffans: 4 post-MIPTV trends to mark TV’s near future
In the aftermath of the explosion of content, information and inspiration that was MIPTV, MIPFormats,…
Liveblog: The MIPTV Wrap
Left to right: FTI Consulting’s managing director Mary Ann Halford; strategist and journalist Angela Natividad;…
What makes a video viral? Unruly debunks some myths – MIPCube 2013 video
Dorota Smaggia, MD France for Unruly Media, took to the stage last week for…
Interview with Wale Gbadamosi-Oyekanmi: Making TV Social
Has TV “got” social media yet? For Wale Gbadamosi-Oyekanmi, one thing is certain: social TV can…
Liveblog: Branded Entertainment: Audience Engagement with Brands
[youtube]BSmLAO7Z4QE[/youtube] Speakers: Paul Kontonis, vice president and group director, brand content, Digitas’ The Third…
Interview with Joe McDermottroe: Helping the next generation produce for YouTube
MIPBlog: What is your role, precisely? Joe McDermottroe: I work with partners of all kinds,…
Mickey Rogers: Lessons learned from MIPTV
Another great market and festival – full of inspiration, connections and stimulation, along with the…
Liveblog: Connected Creativity Keynote by Tiffany Shlain
“Connected” director Tiffany Shlain started off by dismissing terms we’ve heard all week, like “transmedia”…