How can traditional TV remain relevant in today’s multi-channel landscape?
With digital media expanding rapidly how can traditional TV keep up with viewers changing appetites? Is…
Browsing: digital
“Monetising binge viewing is a different business” – interview with NBC Entertainment’s Jeff Bader
This article is linked to TV Viewing: The New Dynamic – an exclusive white paper…
“Pitching face to face is still the best way to get a show commissioned” – interview with Sergio Sancho
Debbie Macdonald: Could you please introduce yourself? Sergio Sancho: I’m founder and CEO of Phileas…
“We’re making sure we have our content everywhere kids are” – interview with Dea Connick Perez
Debbie Macdonald: Could you please introduce yourself? Dea Connick Perez: My role is Vice President of…
“There is always someone who has to make a decision on what people watch” – interview with Jeff Ford
Welcome to the first in a series of posts from selected industry influencers — producers,…
MIPFormats report: Can Social and Digital Save Formats?
This post summarises two of today’s panels: “Social Media: The New Format Co-Creators” and “Will…
The Key to digital success? Research, research, research…
Research is often treated as a box-ticking exercise rather than an opportunity to connect with…
Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations, by VAST MEDIA
On August 28, MTV hosted the 2016 “MTV Video Music Awards” at the Madison Square…
Integrating digital elements to linear shows deepens viewers’ connection with content
As I write this blog, it’s a typical Sunday afternoon on a full cross-country train,…
Twitter & Facebook’s video boom, in figures
Facebook and Twitter are known for being social networks, places where users share their thoughts…
Interview with Lucy Murphy: “Entertainment is more experiential, truly multi-platform and cross-generational”
This is the latest in a series of posts from leading TV influencers in the run-up to…
The Most Popular Digital Original Series in Europe
We may be living in an era of “peak TV,” according to FX’s John Landgraf,…
MIPTV Wrap: Factual and 4K move to foreground
On the eve of MIPTV, record numbers attended MIPDoc and MIPFormats, with a total of…
MIPTV Digital wrap: How MCNs mesmerise and monetise millennials
Catering to the millennial audience was top-of-mind at this year’s MIP Digital Fronts, as well…
ESports: Come for the Superstars, Stay for the Digital Innovation
Watching other people play video games might seem like the definition of passive viewing. But…