5 Tips for a successful MIP!
This year will be my third attending MIPCOM. I’m pretty excited! I’ve spent the last year…
Browsing: Debbie Macdonald
The Key to digital success? Research, research, research…
Research is often treated as a box-ticking exercise rather than an opportunity to connect with…
Standing out from the crowd: 5 keys to Discoverability
One of the biggest challenges in media today is discoverability. Standing out from the crowd…
Integrating digital elements to linear shows deepens viewers’ connection with content
As I write this blog, it’s a typical Sunday afternoon on a full cross-country train,…
5 Ways Producers can balance ROI and passion
Producers sit in the middle between the “Creative Types” (also known as “Production”) and the…
3 Keys to business success in China… without dough bits
Many Chinese people speak English quite well, certainly far better than the rest of us…