Contagious Insight: Cougar Town product placement meets second screen live interaction
US retailer Target has invested in product placement in an episode of TBS comedy series Cougar…
Browsing: Contagious
Contagious Insight: Unlock your potential, courtesy of Samsung
In its ambition to become the UK’s ‘best loved brand’, Samsung has launched an online talent…
Contagious Insight: Girls spring up on Snapchat
The hit TV show Girls, the brainchild of US film-maker and actress Lena Dunham (photo) has…
Contagious Insight: The Walking Dead takes over the online classroom
In the build-up to the next season of hit TV show The Walking Dead, cable…
Contagious Insight: Sky shares live football in other networks’ ad breaks
TV Broadcaster Sky has exclusive rights to broadcast Champions League football matches in Germany. The…
Contagious Insight: Take the biscuit – Weetabix’ Pay-by-Picture campaign
New-look product sampling through a smart combination of in-store, TV and mobile Cereal brand Weetabix…
Contagious Insight: “The Fox Problem”, the 1st ever Google+ live TV show
A new UK broadcast show called The Fox Problem is looking to leverage the…
Contagious Insight: ESPN and Ford embed sporting replays into social media updates
US-based sports channel ESPN has partnered with Ford to seed replays and highlights of college…
Contagious Insight: Amex’s interactive TV channel lets viewers shop and watch
American Express has launched an interactive branded TV channel in the US. The channel, which…
Interview with Ed White, Contagious: What is Augmented Content?
Augmented content is about “adding a layer of utility and functionality to existing TV content”,…
Liveblog: Contagious talks augmented content and layering utility
[youtube]QzNbOzAtRB4[/youtube] The pace of innovation in the smartphone and tablet market has been dizzying,…
Interview with Contagious’ Ed White: Where consumers, brands & tech meet – MIPCube Preview
Looking for an alternative buzz-phrase to 2screen? How about augmented content? That’s the trend picked…