Interview with MediaMonks: Taking TV digital
Netherlands-based digital agency Media Monks took part in a MIPJunior session yesterday, where they discussed…
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Wale Gbadamosi-Oyekanmi: Who “owns” Social TV trademarks?
The internet helps passionate people gather, discuss and form spontaneous communities of fans around their…
Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You
“In a dark place we find ourselves, and a little more knowledge lights our way”.…
Interview: How Shazam aims to replicate US TV success worldwide
The below article was originally published by MIP content partner StrategyEye, here. The next day,…
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
[youtube]qhtjyysec5A[/youtube] Today’s brand-focused keynote featured The Coca-Cola Company’s Jonathan Mildenhall, vice president of global advertising…
Interview with Contagious’ Ed White: Where consumers, brands & tech meet – MIPCube Preview
Looking for an alternative buzz-phrase to 2screen? How about augmented content? That’s the trend picked…
Interview with Heather Bowler, Eurosport: Brands want more content
One thing is clear for Bowler: “brands want more” than standard visibility. “You don’t just…
Liveblog: Ogilvy Branded Entertainment Lab: The Art of the Deal
Left to right: Ogilvy Entertainment president Doug Scott (moderating), Skechers Entertainment SVP and CD Kristen…
Liveblog: Ogilvy Branded Entertainment Keynote & Brand of Year Award
Ogilvy & Mather Worldwide CEO Miles Young began his keynote with a manifesto about people.…
Liveblog: Branded Entertainment Essentials: How to Get Started
Left to right: Ogilvy Entertainment president Doug Scott, Holler managing director James Kirkham, Leftfield Creative…
Liveblog: MIPFormats: Branded entertainment, cross-platform & social TV
This afternoon at MIPFormats saw a series of sessions session focused on branded entertainment and…
Morgan Holt: Brands in Broadcasting Build Bigger Audiences
This week, product placement becomes a reality for UK producers and audiences. After years of…
Interview: Ogilvy Entertainment president Doug Scott talks branded entertainment
As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how…