MIPTV Wrap 6: InDev Drama winners, Ran Tellem talks international strategies, Fresh TV fiction & more
The second edition of the In Development Drama Producers Pitch, co-organised by MIPTV and CANNESERIES,…
Browsing: brands
Collaboration in the TV market: the key to success!
As the business has evolved, we’ve all had to take a more collaborative approach in…
“86% of consumers consider content as very important to brands” – Elisabeth Billiemaz, Les Gaulois
The motivation behind the agency’s move is based around the way that media is evolving,…
PepsiCo fizzes at MIPTV: “We are truly living in transformative times”
MIPTV’s Brand of the Year award went to PepsiCo this year, with its VP of…
Liveblog: Chipotle makes series; what’s your excuse?
Left to right: moderator Michael Bürgi, director of editorial partnerships at Adweek; Christina Jennings of…
Coen Doolard: Pushing the Digital Potential of TV IPs
It’s no secret that comics and video games have made lasting impressions at cinemas and…
Gabrielle Madé: “YouTube is not a one-hit business”
Passion is definitely a common denominator for online video creators. They concentrate on their creations…
Sandra Lehner: Why Viners are the new video stars
Andy Warhol might have been wrong with his famous expression “In the future, everyone will…
Mike Dicks: Smart Ways to Sell?
Photo: The award-winning Dumb Ways to Die: inspiring for Kids TV? Get 100% funding…
The MIPTV Brands Wrap: How TV no longer sees brands as “ATM machines”
Love in the End, a feature film made for chocolate brand Lacta, was a box…
Michael Reeves: The Three Cs of narrative structure
Who watches those ‘making of the ad’ videos on YouTube? Come on, own up. It…
Liveblog: Maximising digital and TV content value across platforms
It’s easier than ever to make TV (or TV-like content) for digital platforms – although…
Digital TV Brand Extensions – exclusive VAST MEDIA white paper
There are many different approaches to promoting and extending television programmes online. As shows of…
Andy Bryant: Why 2013 will be the year of video content marketing
The early weeks of every year always produce a raft of predictions about the future…
Interview: Frédéric Levron: TV industry is key to brands’ future
For the head of digital and brand content at world-leading ad agency Ogilvy & Mather,…