Brands wrap: When media agencies become executive producers and brands become content studios
MIPTV’s “When media agencies become production powerhouses” (shown above) and “Superpanel: Turning Brands into Content Studios”…
Browsing: branded content
Is your Branded Content really just an ad?
Within the last few years, we’ve seen the way the TV industry has evolved creating…
Why Ad Blocking is making Branded Content the future of TV
Introducing Kim Moses, a MIP regular and Hollywood-based producer at the intersection of TV and digital…
Liveblog: Data won’t engage without story, say content experts
Left to right: Moderator James Cooper, editorial director of Adweek; CCO Claudia Cahill of Omnicom…
TV Trends Web Review: Flying sharks, branded yachts and new media moguls – Are there any borders left in the TV industry?
Just in case you were sunbathing at the beach these past few weeks, let us…
The Future of Digital Video Content – exclusive BCMA white paper
The more things change, the more they remain the same, according to the Branded Content…
Abigail Marks: 5 Ways to tap into Branded Entertainment’s endless opportunities
It is absolutely incredible how much time people are finding to engage with compelling content.…
Enter the Age of Branded Content – exclusive BCMA white paper
In this exclusive whitepaper, the Branded Content Marketing Association (BCMA) explores the exact meaning of…
Abigail Marks: Should branded content makers ask for permission? The Nike example
PR stunt or not, Nike and Casey Niestat had our collective attention approximately three weeks…
Liveblog: Branded Content Roadmap
Today we had the pleasure of Lewis Silkin LLP partner Cliff Fluet (right) and Bacardi…
Liveblog: Branded Content Solutions Case Studies
Presenter: BCMA Chairman Morgan Holt. Panel speakers were BCMA CEO Andrew Canter, Naked Communications Ltd…