Bridging Content and Commerce | Insights from Industry Leader Lasse Nikkari
“Brands can add to the show, not be ads in the show.” At…
Browsing: brand
“This is a fandom that keeps growing” – Shaftesbury explains Carmilla’s brand content success – MIPTV News
Carmilla, a digital branded-entertainment series that has spawned a feature film, a book deal and…
Content must immediately engage kids, or we lose them in the process
In our time, kids brands can break through in a variety of ways, given that…
Liveblog: Mondelez: Mobile is cocaine… but you need it
Bonin Bough, chief media & ecommerce officer of Mondelēz International,home to some of the world’s most beloved…
Liveblog: NatGeo’s Tim Pastore on the “hurricane of content crashing into our homes”
Tim Pastore, President, Original Programming & Production, National Geographic Channels US (right), gave MIPDoc 2015’s first…
Interview: Mike Beale, ITV Studios: How formats are becoming more global, social… & affordable
In a risk-averse time like the present, formats are a solid and comparatively cost-effective option…
Nicola Lees: What do Buyers look for in Producers?
Your idea and its place in the market is only part of the story. The…